Neuromarketing: Animated Video and Other Examples of Neuromarketing

23 Sep 2020

What is Neuromarketing?

Perhaps you are still not very familiar with this concept, so today I am going to explain it to you on our blog. Are animated videos excellent examples of neuromarketing?

The neuromarketing arises from the emotional marketing (one that connects with feelings of consumers). In our animated videos you will see it a lot, since basically each one has a storytelling. However, in the case of neuromarketing, the main focus is how our brain behaves when purchasing a service or product.

Consumer behavior

In other words, neuromarketing studies how a potential customer reacts to an advertising campaign.

And here is the heart of the question, how does neuromarketing work in an animated video?

You see… neuromarketing focuses on three key aspects:

  • Attention
  • Emotion
  • Memory

Videos and Neuromarketing

Do you see where I’m going? With an animated video services, you capture the attention of your potential client faster than with a text ad since it is much more attractive and more dynamic, and that is why they are a perfect example of neuromarketing. In addition to this, you convey an emotion as you are telling a story by creating stronger emotional connections with your customers compared to a conventional text ad.

Thanks to this emotional bond that has been established with storytelling, you present your service or product at the most appropriate time, and that makes your client remember it once the video has finished. Therefore, your ad will have a better chance of being memorized, there will be greater retention capacity, preventing it from being just one more ad that a person sees at the end of the day.

Visual Neuromarketing

With an animated video, you cover the most important types of neuromarketing, visual and auditory. What more could you want?

Surely you will agree that the visual impact of an animated video is much greater and more entertaining, and as I mentioned before, it connects with the emotions of the clients in a faster and more effective way since they can feel identified with the story than the video conveys you.

With the possibility of adding music, we cover auditory neuromarketing, influencing your purchase decision since, like images, music can bring out the most sensitive side of people, in addition to enhancing the benefits of each service or product to through sounds.

Animated videos, examples of neuromarketing

Do you remember when you watched cartoons as a child? One of the reasons why animated videos capture the attention of users is because it subconsciously takes them back to their childhood. We all (or almost all) remember our childhood with nostalgia. Animated marketing videos take away that anti-advertising shield that we all have when faced with spammy advertising and make us receptive. This makes the users understand the concepts because they visualize them with pleasure. In addition, it is easy to explain concepts using visuals and infographics that synthesize the information so that it is easier to digest. For, they are excellent examples of neuromarketing.

Carrying out a neuromarketing strategy with an animated video (Read more about how to make animated videos here) translates into achieving greater growth and performance for your company, as it is a more real strategy and closer to the consumer, and can also measure rates Clicks, the number of times people watched the video, or the exact second that person stopped watching.

Allowing you all this to achieve a more than effective way to measure the human response to your video. Do you think you have better examples of neuromarketing? Put your comment and tell us what you think are the best neuromarketing actions.

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