Maintaining your company’s public relations is very important. As a business owner, you need to make sure that you present your company in the best possible light. However, many businesses make senseless moves that can lead to disastrous results. Anthony Bailey, an established PR consultant and the owner of Anthony Bailey Consulting, is one of the most reputable public relations consultants in the industry. Bailey has established himself as one of the leading consultants in the industry, and worked with multiple companies before finding his own. Today, Bailey is an expert on public relations and works with several companies in the area ensuring that they make all the right moves to keep them on the path to success. There are many mistakes that you need to avoid when it comes to managing your company’s public relations. Here are a few of them.
Do not invite media to press conferences without truly having newsworthy content.
Do not segment your communications. Not all content is of interest to all media.
Do not write press releases with journalistic style. The news media is interested in news, novel and relevant content, not publicity.
Lack of newsworthy information: Second-hand information does not work. People only want to hear firsthand valuable information. Requesting interviews with the media without offering new valuable information is not an equitable exchange and is often a waste of time.
Lying to the client about expectations: Public Relations are not miraculous nor does it translate into verifiable results immediately. First, establish something concrete that the world would love to hear about the company, and then promote meetings or interviews with them for PR purposes.
Getting on the last nerve of an editor: There are people who go after the editors or journalists to ask them for multiple revisions prior to publication. It is better if you prepare your story well before handing it over to the journalist or editor. One-time revisions would also be fine, but constant pressure and back and forth of content is not good. Similarly, asking the journalist to send a questionnaire about what they will ask in an interview is a very bad idea.
Lastly, the public relations strategy is not aligned to a comprehensive campaign: Isolated PR efforts based solely on tactical executions, will only achieve the equivalent of an explosion in the desert that nobody listens to. You need to make sure that you adjust your public relations strategy accordingly in order to adapt with the changing rhetoric in the media.